- Make sure that you have a crawler friendly web site
 - Include your business address twice on the page
 - Check out your business listing on the major search engines
 - Get your business rated
 - Solicit local links
 - Check out your competition
 - Verify directory information
 - Create separate web pages for different cities/regions
 
source:http://searchenginewatch.com/showPage.html?page=3627073